Campaigns & Global Initiatives João Viegas Campaigns & Global Initiatives João Viegas

Let's Lift the Curfew – This Girl Can

Launched in 2023 by Sport England’s This Girl Can initiative, Let’s Lift the Curfew is a national campaign addressing the safety concerns that prevent women from being active outdoors during the darker months. Through community runs, public awareness, and advocacy, the campaign calls for systemic change to ensure women can move freely and safely year-round.

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Campaigns & Global Initiatives João Viegas Campaigns & Global Initiatives João Viegas

#LetHerRun Women’s Safety Campaign by Marathon Sports

Launched in October 2020 by Marathon Sports and its affiliated brands, the #LetHerRun campaign aimed to spotlight the pervasive issue of harassment faced by women runners in New England. By collecting personal accounts, organizing virtual events, and partnering with organizations supporting domestic violence survivors, the campaign sought to foster a safer and more respectful environment for female runners.

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Toolkits & Resources João Viegas Toolkits & Resources João Viegas

With Women We Run: An Allyship Toolkit for Running Communities

The Adidas With Women We Run Toolkit is a comprehensive resource developed by Adidas Runners in partnership with gender equality experts and social impact consultants to address harassment and violence against women in running. Its primary goal is to educate, inspire, and mobilize runners—especially men—to become allies, challenge gender norms, and foster safer, more inclusive running environments. The toolkit has sparked global conversations, influenced local safety initiatives, and catalyzed cultural change within the running community, promoting lasting impact for women’s safety and equity.

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