Campaigns & Global Initiatives João Viegas Campaigns & Global Initiatives João Viegas

Let's Lift the Curfew – This Girl Can

Launched in 2023 by Sport England’s This Girl Can initiative, Let’s Lift the Curfew is a national campaign addressing the safety concerns that prevent women from being active outdoors during the darker months. Through community runs, public awareness, and advocacy, the campaign calls for systemic change to ensure women can move freely and safely year-round.

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Campaigns & Global Initiatives João Viegas Campaigns & Global Initiatives João Viegas

#LetHerRun Women’s Safety Campaign by Marathon Sports

Launched in October 2020 by Marathon Sports and its affiliated brands, the #LetHerRun campaign aimed to spotlight the pervasive issue of harassment faced by women runners in New England. By collecting personal accounts, organizing virtual events, and partnering with organizations supporting domestic violence survivors, the campaign sought to foster a safer and more respectful environment for female runners.

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Campaigns & Global Initiatives João Viegas Campaigns & Global Initiatives João Viegas

The Safe Marathon

The Safe Marathon is a global virtual event organized annually by the nonprofit Free to Run. Held each March, it invites participants to run any distance, anywhere, in solidarity with women and girls in conflict zones who face restrictions on their freedom of movement. The initiative raises awareness about gender inequality and supports Free to Run’s programs that empower young women through sports and leadership development.

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