Adidas Campaign: The Ridiculous Run (2023)

Raising awareness about the "ridiculous" precautions women take to feel safe while running.

The "Ridiculous Run" campaign launched in 2023 in response to a new Adidas study revealing that 92% of women feel unsafe while running. The campaign highlights the often absurd safety measures women take, aiming to spark conversations around male allyship and societal change to combat harassment and violence against female runners.

What you should know: 

• Features a video showcasing the reality of women's safety precautions, like carrying keys as weapons.

• Encourages men to acknowledge and actively challenge unsafe behaviors.

• Aims to shift the responsibility for safety from women to society as a whole.

• Partners with activists and organizations working to create safer running environments.

Link: https://news.adidas.com/running/new-adidas-study-finds-92--of-women-are-concerned-for-their-safety-when-they-go-for-a-run/s/c318f69e-7575-4ced-bbf3-9db6d2ab1642

Take action/learn more:

• Learn more about the campaign and the Adidas study on their website.

• Share the campaign video and raise awareness on social media.