Global survey reveals widespread safety concerns among women runners—and sparks campaigns, tools, and allyship efforts in response.

The "Ridiculous Run" campaign launched in 2023 in response to a new Adidas study revealing that 92% of women feel unsafe while running. The campaign highlights the often absurd safety measures women take, aiming to spark conversations around male allyship and societal change to combat harassment and violence against female runners.

The Adidas With Women We Run Toolkit is a comprehensive resource developed by Adidas Runners in partnership with gender equality experts and social impact consultants to address harassment and violence against women in running. Its primary goal is to educate, inspire, and mobilize runners—especially men—to become allies, challenge gender norms, and foster safer, more inclusive running environments. The toolkit has sparked global conversations, influenced local safety initiatives, and catalyzed cultural change within the running community, promoting lasting impact for women’s safety and equity.

A grassroots campaign founded by women runners to raise awareness of the pervasive sexual harassment experienced by women while running and to drive positive, collective action that enables women to run freely and safely.