With Women We Run: An Allyship Toolkit for Running Communities

A global allyship toolkit empowering running communities to make women’s running safer and more inclusive.

The Adidas With Women We Run Toolkit is a comprehensive resource developed by Adidas Runners in partnership with gender equality experts and social impact consultants to address harassment and violence against women in running. Its primary goal is to educate, inspire, and mobilize runners—especially men—to become allies, challenge gender norms, and foster safer, more inclusive running environments. The toolkit has contributed to conversations and local initiatives within running communities aimed at improving safety and inclusion for women runners.

• What you should know:

The toolkit is a central pillar of Adidas Runners’ global gender justice campaign, focusing on education, allyship, and community action. It is used by captains and coaches to support local, national, and international efforts for safer running environments.

By providing actionable guidance, fostering dialogue, and equipping community leaders with strategies to prevent harassment, challenge harmful behaviors, and support survivors, the toolkit supports efforts to improve safety for women runners.

• What the Toolkit provides:

  • Definitions of allyship and healthy masculinity.

  • Practical steps for personal growth, community change, and continued advocacy.

  • Real-life reflections from runners and coaches.

  • Actionable strategies for bystander intervention, supporting survivors, and challenging sexism.

  • A global directory of support organizations.

• Key safety tips included:

  • Listen to and amplify women’s experiences.

  • Challenge inappropriate comments and behaviors.

  • Intervene safely when witnessing harassment.

  • Promote equal participation and leadership for women.

  • Know and share resources for those affected by violence.

Learn more about the toolkit: Adidas With Women We Run Toolkit

Take action/learn more:

Share the toolkit and safety tips with your running community.

Join the campaign to support safer and more inclusive running environments.