Adidas With Women We Run Toolkit

7 May

A global allyship toolkit empowering running communities to make women’s running safer and more inclusive.

The Adidas With Women We Run Toolkit is a comprehensive resource developed by Adidas Runners in partnership with gender equality experts and social impact consultants to address harassment and violence against women in running. Its primary goal is to educate, inspire, and mobilize runners—especially men—to become allies, challenge gender norms, and foster safer, more inclusive running environments. The toolkit has sparked global conversations, influenced local safety initiatives, and catalyzed cultural change within the running community, promoting lasting impact for women’s safety and equity.

What you should know:

The toolkit is a central pillar of Adidas Runners’ global gender justice campaign, focusing on education, allyship, and community action. It is used by captains and coaches to lead local, national, and international efforts for safer running environments.
By providing actionable guidance, fostering open dialogue, and equipping community leaders with strategies to prevent harassment, challenge harmful behaviors, and support survivors, the toolkit supports and advocates for female running safety.
What the Toolkit provides:

Definitions of allyship and healthy masculinity.
Practical steps for personal growth, community change, and lifelong advocacy.
Real-life reflections from runners and coaches.
Actionable strategies for bystander intervention, supporting survivors, and challenging sexism.
A global directory of support organizations.