#WEWILL Campaign
A campaign to end harassment and empower women runners.
#WEWILL was a grassroots campaign launched in 2021 by Mel Bound of This Woman Runs (formerly This Mum Runs), to raise awareness of the pervasive sexual harassment experienced by women while running and to drive positive, collective action that enables women to run freely and safely. The campaign mobilized both men and women to pledge specific behavioral changes, fostering a culture where safety and respect are prioritized and normalized.
What you should know:
The campaign succeeded in creating significant engagement on social media and within running communities, raising visibility of the issue and prompting both discussion and action.
It relied on research showing that 69% of women report not feeling safe or adjusting their behaviors when running, 79% have been shouted at, and 31% have considered giving up running due to safety concerns, underscoring the campaign’s urgency and relevance (Women’s Running National Running Survey, 2021).
Individuals were urged to take the #WEWILL pledge, share it online, and actively work to change behaviors in their communities. The campaign also encouraged reporting incidents and supporting those who have been harassed.
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