In March 2023, adidas released findings from a global survey involving 9,000 runners across nine countries, highlighting that 92% of women feel concerned for their safety when running. The study underscores the prevalence of harassment and its impact on women's participation in running. In response, adidas launched "The Ridiculous Run" campaign and partnered with organizations like White Ribbon to develop playbooks to foster male allyship and create safer spaces for women runners.

In March 2023, adidas released findings from a global survey involving 9,000 runners across nine countries, highlighting that 92% of women feel concerned for their safety when running. The study underscores the prevalence of harassment and its impact on women's participation in running. In response, adidas launched "The Ridiculous Run" campaign and partnered with organizations like White Ribbon to develop playbooks to foster male allyship and create safer spaces for women runners.