Female Runner Safety in the Netherlands: Run Her Way Survey (2024)
A survey of women runners in the Netherlands to better understand their experiences and safety concerns while running, and to collect feedback on the types of interventions and solutions they valued most.
How Safe Do Women Feel Out Running in Australia: Turia Pitt Survey (2024)
In early 2024, Australian athlete and advocate Turia Pitt launched a public survey to better understand how safety concerns shape the running experiences of women. With roughly 2,000 responses, her dataset offers firsthand accounts of the fears, adjustments, and emotional weight that many runners carry.
Running While Female: Adidas Study on Safety and Harassment (2023)
In March 2023, adidas released findings from a global survey involving 9,000 runners across nine countries, highlighting that 92% of women feel concerned for their safety when running. The study underscores the prevalence of harassment and its impact on women's participation in running. In response, adidas launched "The Ridiculous Run" campaign and partnered with organizations like White Ribbon to develop playbooks to foster male allyship and create safer spaces for women runners.
Let's Lift the Curfew – This Girl Can
Launched in 2023 by Sport England’s This Girl Can initiative, Let’s Lift the Curfew is a national campaign addressing the safety concerns that prevent women from being active outdoors during the darker months. Through community runs, public awareness, and advocacy, the campaign calls for systemic change to ensure women can move freely and safely year-round.
#LetHerRun Women’s Safety Campaign by Marathon Sports (2020)
Launched in October 2020 by Marathon Sports and its affiliated brands, the #LetHerRun campaign aimed to spotlight the pervasive issue of harassment faced by women runners in New England. By collecting personal accounts, organizing virtual events, and partnering with organizations supporting domestic violence survivors, the campaign sought to foster a safer and more respectful environment for female runners.
Adidas Campaign: The Ridiculous Run (2023)
The "Ridiculous Run" campaign launched in 2023 in response to a new Adidas study revealing that 92% of women feel unsafe while running. The campaign highlights the often absurd safety measures women take, aiming to spark conversations around male allyship and societal change to combat harassment and violence against female runners.
JogOn – Safer Bradford
Launched by the Safer Bradford Community Safety Partnership, the JogOn campaign addresses the harassment faced by female runners and joggers in Bradford. The initiative encourages victims and witnesses to report incidents, aiming to create a safer environment for women engaging in outdoor physical activities.
Adidas With Women We Run Toolkit
The Adidas With Women We Run Toolkit is a comprehensive resource developed by Adidas Runners in partnership with gender equality experts and social impact consultants to address harassment and violence against women in running. Its primary goal is to educate, inspire, and mobilize runners—especially men—to become allies, challenge gender norms, and foster safer, more inclusive running environments. The toolkit has sparked global conversations, influenced local safety initiatives, and catalyzed cultural change within the running community, promoting lasting impact for women’s safety and equity.
Public Sexual Harassment Guidance for Run Clubs by Our Streets Now
The Public Sexual Harassment Guidance for Run Clubs, created by the advocacy group Our Streets Now, is a detailed, research-informed toolkit designed to help running clubs of all types address public sexual harassment (PSH). Its primary goal is to empower clubs to foster a culture of zero tolerance toward harassment, implement effective response protocols, and collect data to drive systemic change. The toolkit has already sparked discussion among running communities, inspired policy reviews, and encouraged more clubs to adopt formal safeguarding measures, marking a significant step in the movement for safer, more inclusive running spaces.
#WEWILL Campaign
#WEWILL is a grassroots campaign founded by women runners to raise awareness of the pervasive sexual harassment experienced by women while running and to drive positive, collective action that enables women to run freely and safely. The campaign mobilizes both men and women to pledge specific behavioral changes, fostering a culture where safety and respect are prioritized and normalized. By focusing on small, individual actions, #WEWILL aims to create long-term societal change and has already galvanized widespread discussion and commitment within the running community.