Research & Reports João Viegas Research & Reports João Viegas

Running While Female: Adidas Study on Safety and Harassment (2023)

In March 2023, adidas released findings from a global survey involving 9,000 runners across nine countries, highlighting that 92% of women feel concerned for their safety when running. The study underscores the prevalence of harassment and its impact on women's participation in running. In response, adidas launched "The Ridiculous Run" campaign and partnered with organizations like White Ribbon to develop playbooks to foster male allyship and create safer spaces for women runners.

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Campaigns & Global Initiatives João Viegas Campaigns & Global Initiatives João Viegas

Let's Lift the Curfew – This Girl Can

Launched in 2023 by Sport England’s This Girl Can initiative, Let’s Lift the Curfew is a national campaign addressing the safety concerns that prevent women from being active outdoors during the darker months. Through community runs, public awareness, and advocacy, the campaign calls for systemic change to ensure women can move freely and safely year-round.

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Campaigns & Global Initiatives João Viegas Campaigns & Global Initiatives João Viegas

#LetHerRun Women’s Safety Campaign by Marathon Sports (2020)

Launched in October 2020 by Marathon Sports and its affiliated brands, the #LetHerRun campaign aimed to spotlight the pervasive issue of harassment faced by women runners in New England. By collecting personal accounts, organizing virtual events, and partnering with organizations supporting domestic violence survivors, the campaign sought to foster a safer and more respectful environment for female runners.

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Toolkits & Resources João Viegas Toolkits & Resources João Viegas

Adidas With Women We Run Toolkit

The Adidas With Women We Run Toolkit is a comprehensive resource developed by Adidas Runners in partnership with gender equality experts and social impact consultants to address harassment and violence against women in running. Its primary goal is to educate, inspire, and mobilize runners—especially men—to become allies, challenge gender norms, and foster safer, more inclusive running environments. The toolkit has sparked global conversations, influenced local safety initiatives, and catalyzed cultural change within the running community, promoting lasting impact for women’s safety and equity.

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Toolkits & Resources João Viegas Toolkits & Resources João Viegas

Public Sexual Harassment Guidance for Run Clubs by Our Streets Now

The Public Sexual Harassment Guidance for Run Clubs, created by the advocacy group Our Streets Now, is a detailed, research-informed toolkit designed to help running clubs of all types address public sexual harassment (PSH). Its primary goal is to empower clubs to foster a culture of zero tolerance toward harassment, implement effective response protocols, and collect data to drive systemic change. The toolkit has already sparked discussion among running communities, inspired policy reviews, and encouraged more clubs to adopt formal safeguarding measures, marking a significant step in the movement for safer, more inclusive running spaces.

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Campaigns & Global Initiatives João Viegas Campaigns & Global Initiatives João Viegas

#WEWILL Campaign

#WEWILL is a grassroots campaign founded by women runners to raise awareness of the pervasive sexual harassment experienced by women while running and to drive positive, collective action that enables women to run freely and safely. The campaign mobilizes both men and women to pledge specific behavioral changes, fostering a culture where safety and respect are prioritized and normalized. By focusing on small, individual actions, #WEWILL aims to create long-term societal change and has already galvanized widespread discussion and commitment within the running community.

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